Project Overview

Role: Creative Director

Timeline: 3 months

Team: UX, Visual Designer, Content Strategist

Deliverable: Responsive site across mobile, tablet, and desktop.

The Opportunity

The old website suffered from ambiguous messaging and vague statements about AI. For many visitors it was unclear what they did and why they existed. Our goal was to make it clear to everyone what their technology does and why they’re the best in the industry.

Information Architecture

The proposed navigation was to consolidate their existing site structure, focusing on product education and customer testimonials. There was also a clear need for a call to action and how to proceed to the next step with sales.

Wireframes

We wireframed the new experience, focusing on incorporating customer testimonials throughout the pages. The homepage would illustrate C3.ai’s technology by showcasing customer videos.

Visual Exploration

We explored a plethora of different ways to bring the technology and customer stories to life.

Telling a Story

In order to make the content and technology easier to understand, we took a story-telling approach by illustrating the technology through videos and customer testimonials.

A Human Touch

The experience centers on C3.ai's customers — their industry, their role, and how C3.ai can help them find solutions to their business problems. Testimonials, product demos, and case studies make C3.ai easier to understand and imagine in action.