I ❤️ Design
I ❤️ Design
Virgin America is one of the coolest airlines out there, both in terms of their branding and in-flight experience. However, one area that they seem to be lacking is in their mobile app. In fact, they don’t even have one. How could this be when every other airline seems to have its own app? Well, it might be because their responsive website was meant to be a catch all for all of its users. But in today’s world of over-reliance on mobile apps and devices, users are increasingly demanding information at their fingertips in the form of native apps. So we thought it would be a fun exercise to conceptualize what that might look like.
How can we create a better experience for Virgin America customers? We set out to make the app experience more useful and contextual.