Forever 21

Forever 21's website had drop-off in conversion. Our challenge was to streamline the shopping experience, so customers can find, curate, and buy their perfect look before it goes out of style.

Product Page

Our focus was on the product detail page and making it simpler and easier to customize things like, color, size, and of course, adding to cart. We optimized the layout for both desktop and mobile, making key functionality easier to access.

Optimizing Discovery & Purchase

We made it easier to navigate between categories like women, plus size, men, girls, and beauty by introducing a sticky navigation in the header. For the cart we added messaging that informs the user how much they need to add to qualify for free shopping. We also made it clear what options they’ve selected for their items, such as color, size, and quantity.

Lastly, we made checkout a breeze by introducing Apple and Google pay options so that customers can checkout in one tap.