Project Overview

Role: Creative Director

Timeline: 2 months

Team: UX, Visual Designer, Copywriter

Deliverable: Fully responsive website

Customer Interviews

We talked with potential customers (females aged 25-45) in order to gain insights into their needs. The main takeaways were:

1. Building a shared vision with a photographer is critical for successful outcomes.

2. Customers value service, professionalism, and a photographer who understands their needs

3. Customers seek guarantees and reassurances if something goes wrong

4. The top 4 criteria when searching for a a photographer (discovery) include portfolio (work), price, reviews and location. 

Design Workshop

We worked closely with stakeholders to define goals and values for the platform. We did this by asking them what companies they love and why. We then consolidated these into key design principles.

We also mapped out customer and photographer journeys as a group, starting from when a photography occasion arises to when they finally receive their photos.

Information Architecture

Armed with customer insights and our journey map, we proceeded to map out the information architecture for the consumer marketing site, consumer dashboard, and photographer dashboard.

Wireframes

We then proceeded to wireframe the site starting with the consumer experience, followed by the photographer dashboard. We worked in a very agile manner and worked on visual designs in parallel.

Smart Search

Search is the crux of the user experience and is the main method of discovering and finding a photographer.  Smart algorithms present relevant, related suggestions per search term.

Photographer Profile

The photographer’s portfolio and credentials are tastefully showcased in their profile.  The customer can also ask the photographer questions, putting their concerns at ease.

Easy Checkout

The ultimate goal is to book a photographer and we made that process simple and easy with a one-step checkout.